Susan Weinschenk is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?
Susan is the founder of the Weinschenk Institute, LLC. She speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, experiences, and physical spaces to make them engaging, usable and motivating. Her clients are Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions. Clients include Medtronic. Walmart, Disney, Amazon, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk writes a popular blog: www.blog.theteamw.com and the “Brain Wise: Work better, work smarter” blog for Psychology Today.