samantha-starmer

Samantha Starmer

I started my career in 1998 playing a major role in the successful expansion of Amazon for several years. I then elevated my business expertise at the University of Washington with a Master of Information Science degree. From there I drove change at Microsoft, and then transitioned into helping U.S. and global retailers redefine customer experiences with innovative technologies. Along this journey I learned and created best practices that are still likely being leveraged by these top brands, and for the past 12 years I have shared my lessons learned while serving as an adjunct professor and course creator at the University of Washington and Kent State University.

I am a digital transformation executive with deep experience in omnichannel strategy, customer centered design, data driven insights, and leading innovation within multi-national corporations. I am passionate about the intersection of technology and humans, and how to create engaging and revenue driving experiences that are holistic across digital and physical channels.

I love creating and leading talented digital and omnichannel transformation organizations that deliver new ways that technology and data can transform customer experiences. I am also a highly sought after industry thought leader who has presented internationally on best practices for increasing revenue, strengthening brands, and boosting customer loyalty.

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