Organizations of all sizes are investing in design like never before. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. For design organizations to successfully deliver value to customers and to the business, design teams need the support of strong operations.
This workshop will focus on how to establish best practices for end-to-end experience oversight, and all the critical pieces together – strategy, business goals, design, execution, technology, and customer needs – to produce amazing experiences for multiple platforms. We will discuss when and how to introduce roles including research, content, service design, and design management and operations. The workshop will be structured as a facilitated conversation with activities to inspire discussions.
Drawing on her experience managing design teams and organizations at Microsoft’s Pioneer Studios, Adaptive Path, Capital One, and Chase, Kristin will discuss how what happens “behind the scenes” and how a focus on design management and operations can ultimately affect a design organization’s output, quality, and effectiveness.
We will discuss
- Realizing the Potential of Design
- The Centralized Partnership
- Design Org Skills and Structure
- The 5 stages of Design Org Evolution
- Design Roles and a Career Ladder Framework
- When and How to introduce Design Operations
- The importance of structuring (or restructuring) your design organization to deliver the best experience to your users
- A definition of the Centralized Partnership model and its benefits
- An understanding of what roles to bring on at what stages of organizational growth
- A clear levels framework that supports designer professional development, and maps to operations across your design organization
- How to establish a Design Operations (DesignOps) practice in your organization
Who is This Workshop For?
This workshop is for people who are establishing or re-imagining the design practice in their organizations. While well-suited for in-house design teams, we’ll also discuss practices and methods applicable to consultancies.