Kristin Skinner
Kristin Skinner

Design Your Design Organization

Founder, &GSD
25.02 09:00-16:30

20% off until 31.12

Organizations of all sizes are investing in design like never before. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. For design organizations to successfully deliver value to customers and to the business, design teams need the support of strong operations.

This workshop will focus on how to establish best practices for end-to-end experience oversight, and all the critical pieces together – strategy, business goals, design, execution, technology, and customer needs – to produce amazing experiences for multiple platforms. We will discuss when and how to introduce roles including research, content, service design, and design management and operations. The workshop will be structured as a facilitated conversation with activities to inspire discussions.

Drawing on her experience managing design teams and organizations at Microsoft’s Pioneer Studios, Adaptive Path, Capital One, and Chase, Kristin will discuss how what happens “behind the scenes” and how a focus on design management and operations can ultimately affect a design organization’s output, quality, and effectiveness.

We will discuss

  • Realizing the Potential of Design
  • The Centralized Partnership
  • Design Org Skills and Structure
  • The 5 stages of Design Org Evolution
  • Design Roles and a Career Ladder Framework
  • When and How to introduce Design Operations


  • The importance of structuring (or restructuring) your design organization to deliver the best experience to your users
  • A definition of the Centralized Partnership model and its benefits
  • An understanding of what roles to bring on at what stages of organizational growth
  • A clear levels framework that supports designer professional development, and maps to operations across your design organization
  • How to establish a Design Operations (DesignOps) practice in your organization

Who is This Workshop For?

This workshop is for people who are establishing or re-imagining the design practice in their organizations. While well-suited for in-house design teams, we’ll also discuss practices and methods applicable to consultancies. 

20% off until 31.12

Kristin Skinner

Kristin Skinner

Founder, &GSD

Kristin Skinner is a design management executive and recognized thought leader in design leadership, operations and design program management. She is co-author of Org Design for Design Orgs: Building and Managing In-House Design Teams, the first book dedicated to the organization, management, and operations of in-house design teams.

In 2017, she founded &GSD, a design consultancy focusing on the organization, management, and operations of in-house design teams via consulting and community building.

A frequent conference keynoter and workshop leader, Kristin co-created and co-curates the DesignOps Summit series—the foremost global Design Operations event—and curated Adaptive Path's Leading Experience conference.

Her executive experience includes senior design leadership and management roles at Chase, Capital One, Adaptive Path, and Microsoft.

סדנאות נוספות בכנס

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כנס UXI Live הוקם כדי לקדם את הידע בישראל בתחום חוויית המשתמש (User Experience – UX). את הכנס יזם ברק דנין, בנובמבר 2009, ומאז 2010 מתקיים כנס UXI Live בכל שנה.