Not that long ago new technologies were magical, and we were so happy when they just worked. But today we expect more, and assume, demand even, that digital experiences don’t just work really well but are simple, intuitive and fun to use too. This means companies need to stop thinking purely about technology, and think about a holistic experience for their customers.
Maria Giudice is the VP of Experience Design at Autodesk. She was brought on board to be a design leader and a change agent to help take the 34 year old company from being technology centered to becoming experience centered. In this talk Maria, will share her work in progress and some of the lessons she’s learned along the way.
Topics covered:
- How to build a strong creative culture
- Strategies to build customer centricity
- Building connected systems
- Shipping quality products
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