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Content in a Zombie Apocalypse

Tue
Karen McGrane

Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy that treats all our platforms as if they're equally important.

You will learn:

  • How you should prepare for the onslaught of new devices and platforms
  • How moving beyond the page metaphor means developing new approaches and metaphors
  • What happens when content is locked to a particular output format—and the costs of retrofitting it
  • Why content modeling supports a future-friendly web
Karen McGrane

Karen McGrane

Managing Partner, Bond Art + Science

If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For nearly 20 years Karen has helped businesses create better digital products through the power of user experience design and content strategy.

She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She's led projects for dozens of publishing clients, including The New York Times, Condé Nast, The Atlantic, and Hearst.

Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in Manhattan, which educates students on how to run successful projects, teams, and businesses. Her book, Content Strategy for Mobile, was published in 2012 by A Book Apart, and she is the co-host of A Responsive Web Design Podcast with Ethan Marcotte.

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