Solving your own problem is a great way to start building a product. With traction comes pressure to expand your feature set to satisfy more potential customers. Without a product strategy it's all too easy to build a toolbox of tangentially related features, rather than a holistic product. In the short term the former wins more customers, but in the longer term it costs you deeply. It becomes impossible to market your product. Your elevator pitch is still going when everyone is out of the building. Your product becomes hard for customers to use, or adopt. Without a product strategy you can quickly drift into building consultingware, just that one more feature for that one more customer.
This fast paced, light hearted talk builds upon lessons learned from consulting with, and helping over 100 start-ups identify their core features, and orient a product strategy around them. It explains the commonly-used and commonly-misunderstood approaches to start-ups and presents easy to action takeaways for analysing your product and planning your product roadmap.